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Thetoglab

167–169 Great Portland Street,
5th Floor, London, United Kingdom, W1W 5PF

At THETOGLAB, we design ideas that move people and brands forward.
Founded by Uzair Amjad, a multidisciplinary designer and strategist, the studio bridges design, storytelling, and strategy to craft powerful narratives across digital and physical spaces.
We collaborate with brands to create meaningful identities, immersive campaigns, and engaging experiences that connect emotionally with their audiences.
Our philosophy is simple, every design should not only look good but solve real problems and inspire action.

Selected work

SadaPay

Sadapay

Digital Experience Redesign | Social Media

Directed design for the fintech brand’s visual identity, employer branding, and UI/UX landing pages to elevate user engagement and trust.

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Hexagon AB

Global Rebrand Rollout | Social Media

Led the creative rebranding of Hexagon AB, crafting a unified global identity and storytelling system across print, digital, and event platforms.

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Skrap

Waste Management App

Led the creative rebranding of Hexagon AB, crafting a unified global identity and storytelling system across print, digital, and event platforms.

University of Greenwich

University of Greenwich

School of Design | Social Media Campaigns

Conceptualized and executed content campaigns highlighting student success and creativity, enhancing online engagement and brand visibility.

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  • Brings your site to life with NiceX Brings your site to life with NiceX Brings your site to life with NiceX 
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  • Brings your site to life with NiceX Brings your site to life with NiceX Brings your site to life with NiceX 
  • Brings your site to life with NiceX Brings your site to life with NiceX Brings your site to life with NiceX 

About Thetoglab

Founded by Uzair Amjad, THETOGLAB is a London-based creative studio specializing in brand strategy, design direction, and digital storytelling.
We partner with brands across fintech, education, entertainment, FMCG, and technology to craft ideas that are both visually compelling and strategically sound.


We start by understanding your challenge, audience, message, and goals. From there, we design strategies that blend aesthetics with intent, delivering measurable outcomes through design systems, storytelling, and content.

Services

  • Brand Identity & Design Systems
  • Campaign Design & Creative Direction
  • UI/UX & Digital Design
  • Content Strategy & Production
  • Social Media Design & Management
  • Fashion & Lifestyle Branding
  • Exhibition & Experience Design

Clients & Collaborations

We’ve collaborated with brands including Hexagon AB, Red Bull Racing, NVIDIA, Sadapay, University of Greenwich, CERN, and EUNIC London.